News Media Center

Technical seminars held in USA, Spain, France and Portugal

In order to consolidate the rollout of its groundbreaking Naturity® and Xpür® anti-TCA technologies, Amorim Cork has recently organised a series of technical seminars in key markets.

In the USA, the Roadshow USA, in partnership with Scott Labs, visited three US states – including multiple sessions dedicated specifically to Xpür®, highlighting the innovation, sustainability, and neutrality of Xpür® micro-granulated corks - with sessions held in Washington, Oregon and California for about 100 participants. 

Presentations were made by Amorim Cork’s former Director of Communications Carlos de Jesus and R&D Manager Paulo Lopes, who shared their unparalleled expertise and hosted blind tasting sessions.

In Spain, Amorim Cork partnered with Grandes Pagos and regional winemakers’ associations to provide a series of technical seminars.
Seminars took place in Viñedos Alonso del Yerro, in Anguix, Burgos, and in the Alma de Carraovejas group, in Peñafiel, with presentations by Miguel Cabral, Amorim Cork’s Director de R&D.

In San Sadurní d’Anoia, Catalonia, a technical seminar was held for about 20 participants, including key clients such as Freixenet and Recaredo. The event included presentations on Amorim Cork, and Xpur®, Naturity® and Bee W®. 

Amorim Cork also attended the XV Technical Conference of the Extremadura Oenology Association, in Almendralejo – Extremadura and organised events in conjunction with the wineries, Miguel Torres and Albeti i Noya.

In France, the Amorim Tour 2024 included technical seminars, masterclasses and blind tastings in multiple locations, moderated by Frédéric Brochet, oenologist and PhD from the University of Bordeaux. The initiative was coordinated by Franck Autard, managing director of Amorim France and Miguel Cabral, Amorim Cork’s director of R&D.

The Amorim Tour focused on the advantages offered by Naturity®, Xpür® and other solutions from Amorim Cork’s portfolio and the company’s personalised approach to choosing the cork stopper that is best suited for each wine.

Between December 2023 and July 2024, Amorim France organised 8 masterclasses in Bordeaux, Languedoc, the Rhône Valley, Burgundy and Champagne, which also generated significant media coverage on the key role played by cork in winemaking. Further events are planned for the rest of 2024.

In Portugal, numerous initiatives were organised in conjunction with the Regional Wine Commissions. Amorim Cork organised events in the wine regions of Dão, Beira Interior, Trás-os-Montes, Alentejo and Azores, with presentations by Luís Botelho, Carlos de Jesus and Miguel Cabral, who talked about the latest technology advances for cork stoppers, focusing in particular on Naturity®, Xpür®, NDtech® and Bee W®.

The numerous recent technical seminars showcasing Naturity® and Xpür® have successfully contributed to increase the knowledge of winemakers and oenologists about the most innovative advancements and practical applications of these transformative technologies for natural and micro-granulated cork stoppers. Held across the USA, France, Italy, Spain, and Portugal, these seminars not only fostered knowledge exchange among wine industry professionals, but also underscored the commitment to sustainable practices and
enhanced product performance.

The feedback from attendees reflects a growing enthusiasm for adopting these solutions, not just for their efficiency, but also for their potential to drive positive environmental impacts.

As the industries evolve, the insights gained from these seminars will undoubtedly open the way for further innovation and collaboration. These events reaffirm the importance of continued education and close dialogue with winemakers and other stakeholders in the wine world, in order to meet both current and future challenges in this rapidly changing world.