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Sogrape and Amorim Cork have joined forces in an unprecedented partnership to raise consumer awareness of the importance of recycling cork stoppers.

The campaign launched by Sogrape - "A History to Preserve" - will be present at regional wine fairs from today and aims to reach more than 200 points of sale in Continental Portugal and Madeira.

Cork is 100% natural and sustainable material, but recycling it can add decades to our products’ life span and further contributes to the circularity of the economy, a cornerstone of an effective sustainability policy.

The recycled cork stoppers will be sent to Amorim Cork and subsequently used in countless other industrial applications for cork.

For Mafalda Guedes, Head of Corporate Communications & Sustainability at Sogrape, "protecting, respecting and preserving the places where we are is a concern that has always existed at Sogrape". "This partnership with Amorim Cork responds to one of the commitments of our Global Sustainability Program - Seed the Future - which is to advance nature conservation, with solutions based on Circularity, to pave the way for a healthier planet," she adds.

For Luís Esteves, Amorim Cork's Co CEO, "this is an important step in a partnership that began several decades ago, where Sogrape's demands in terms of technical performance and innovation have always been a huge motivation for all of us at Amorim Cork. This recycling initiative that we are announcing today reinforces this partnership in a very illustrative way, closing the circularity of our products, something that is crucial in our respective sustainability strategies."